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Daily Mail group overhauls portal offering

The Evening Standard has severed ties with The Digital Property Group to launch its own portal.

The Standard's property supplement portal, Homesandproperty.co.uk, which is part of The Daily Mail and General Trust, was previously part of TDPG. But it will now operate as a standalone entity offering agents free listings for a limited period. Thereafter a flexible fee structure will operate offering agents the choice of a monthly subscription or pay-per-lead deal.

The new Homes & Property portal has been built by the Homeflow Network and features a list and map view of properties, with stock updated in real time on a continual cycle throughout the day. Google Streetview is also available on the site. 

Andrew Mullins, managing director of the Evening Standard, says: “The core aim of moving to a free newspaper model was to secure a stable and growing audience of affluent Londoners. We now need to develop market-leading, off- and on-line, commercial propositions and creating our own stand alone property web portal, to work synergistically with Homes & Property, is the first of these.”

The Evening Standard became a free newspaper at the end of last year.

TDPG launched its new agency fee model, which is based on a formula reflecting an agent's stock volumes and location, in 2008, insisting that the change was to reflect the bolstered portal offering, which included Primelocation and FindaProperty.com in addition to Homes & Property.

TDPG was unavilable to comment on whether its fees would be reduced in line with its reduced package.

 

 

 

 

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