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Fine & Country rolls out licensed associate scheme

Fine & Country has launched a virtual franchise to complement its existing agency network.

Licensees of the upmarket franchise will cover designated territories, which compliment established Fine & Country licensees, to ensure there is no overlap.

They may be home-based or based in their local support hub, which will provide marketing, PR and phone support for client enquiries.

The initiative is being piloted in East Hertfordshire and West Essex through Fine & Country licensee Intercounty.

Licenses cost £7,500, with agents expected to generate a minimum level of revenue. Two commission scales are available, set at 60% and 65%.

The scheme is being launched with five-year rolling contracts that have a nine-month get-out clause.

New licensees with an agency background are required to attend a 10-day training course, with a 15-day course required for individuals from other sectors after they satisfy Fine & Country's prerequisites for membership.

Jon Cooke, a director of Fine & Country and creator of the scheme, says: "There is a business planning process to ensure that they understand the commitment they are making, and how tough it will be for them for at least the first six months."

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