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Good estate agents will survive

A massive 64% of estate agents and solicitors believe that the current economic climate will enable competent estate agents to flourish, a new survey from Geodesys, the search division of Anglian Water,reveals.

Some 48% of respondents expect the property market to improve over the next six months, with just 7% expecting it to decline.

The survey, which was based on telephone interviews with 103 estate agents and 100 solicitors in the

Anglian region between February and March, also reveals that respondents are experiencing lower

sales levels than in 2007, with just 5% claiming they had increased.

Patsy Day, head of sales and marketing at Geodesys, says: “We’re seeing a very mixed picture of the

property sector in the region, but with real expectations that sales will improve.”

Meanwhile, 90% of respondents claim that estate agents’ reputation is the most effective way to attract

vendors, with recommendation a close second, at 70%.

Just 20% consider agents’ fees an important factor in attracting prospective vendors.

Property websites are considered the most effective tool with which to attract buyers by 65% of

respondents, while 38% favour their own agency sites. Just 22%consider agents’ window displays as

effective.

The research also shows that a property’s kitchen is most inf luential in buyers’ decisionmaking

process, which is perhaps unsurprising given that 85% of agents interviewed claim that women are most influential on final buying decisions.

The reputation of the area in which a property is located ranks second most inf luential in the

buying process, with local amenities and the size of the garden third and fourth, respectively.

The research comes on the back of Geodesys’ launch into the Home Information Pack market.

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