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Primelocation launches national ad campaign

Primelocation has launched a national advertising campaign to reposition itself at the high end of the property market.

A spokesman for the portal says: "It is about shifting the focus of Primelocation back to it roots."

The campaign features fashion models photographed at Aynhoe Park, a Grade II-listed mansion near Banbury in Oxfordshire (pictured), and will appear in a range of high-end print publications including Vogue, Tatler and GQ, as well as online.

The launch is part of the £13m spend the portal's parent company, The Digital Property Group, has planned for all of its brands during the first half of this year.

TDPG claims to have seen a 48% surge in visitor enquiries to member agents' sites in the first month of the marketing campaign.



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