PropertyIndex.com defends eBay deal
PropertyIndex.com will continue to strike deals with third parties in a bid to boost site traffic, according to the portal's chief executive officer, Lee Bramzell.
Bramzell's comments follow the revelation that a number of agents were unaware that their properties were being marketed on eBay as a result of a deal the portal has struck with the online auction giant, as revealed by The Negotiator on April 17.
Bramzell says: "We estimate that the UK estate agent community spends over £100,000,000 in monthly subscriptions with three established property portals each year. In return for this fixed overhead they are guaranteed only exposure to an online audience of between four and five million unique visitors a month.
"By contrast, eBay achieves over 20 million monthly unique visitors in the UK. We believe that estate agents should not have to pay for advertising exposure - only genuine results."
He adds: "We are demonstrating that agents can reach an audience at least five times wider without having to foot expensive monthly bills. To that end, we will continue to develop relationships with high traffic distribution partners that will generate quality leads for UK agents in significantly increasing volumes."
Bramzell insists that PropertyIndex.com provides clarity its clients by recording all telephone and email leads in their advertiser area, and providing them with a refund process for any enquiries that don’t transpire into genuine selling opportunities.
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