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Zoopla confirms new pricing model

Zoopla has confirmed the pricing model for its enlarged portal stable.

Speaking exclusively to The Negotiator, Alex Chesterman, chief executive officer of Zoopla, which acquired Thinkproperty and Propertyfinder last month, says: “We’ll be offering customers a choice of either a subscription or pay as you go model. We will supply unlimited leads for a fixed monthly fee across all our brands, or charge per lead.“

He says that the group’s rate card will be unveiled over the next two to three weeks, adding that the monthly subscription model will be standardised across the country, irrespective of agents’ region or volume or price of stock. He insists that the fees for existing Propertyfinder clients will remain the same until at least the end of the year.

Chesterman says that 35 Propertyfinder staff were included in the acquisition, and that these remain London-based alongside 20 Zoopla staff who have been drafted in to help integrate the business. However, he adds that Propertyfinder will run as a separate entity for some time.

Chesterman says that his brand strategy for the group, which also now includes hotproperty and UK property shop, will become clearer over the next few months. He adds that any phasing out of any brands is yet to be determined, but insists that there are no immediate plans to do so.

As The Negotiator reported last month, Zoopla bought the latter portals with Propertyfinder from REA Group, through its UK subsidiary REA Group Europe Limited, and News International, the publishing group that also backs Globrix. The deal followed Australia-headquartered REA Group's announcement that it would review the future of its UK online business in May. The sale means that REA Group no longer has any interests in the UK online property market.

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