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Zoopla.co.uk launches pay-per-lead model

Property portal Zoopla.co.uk has followed in the footsteps of PropertyIndex.com by offering agents a pay-per-lead charging model.

Similar to PropertyIndex.com, which charges £1 for each unique email or telephone lead, agents will pay nothing to list their properties on Zoopla.co.uk and only pay for each unique, qualified lead received, i.e. £1 for a buyer lead and £5 for a vendor lead.

The portal defines qualified leads as those supplied with property details, email addresses or telephone numbers, contact names and type of enquiry.

More specifically, buyer leads will provide the reference number of the property being enquired about and vendor leads will be sent by confirmed owners of a property with detailed information about the property they own.

Alex Chesterman, chief executive of Zoopla.co.uk, says: "The core difference between the businesses [Zoopla and PropertyIndex] lies in the audience size and makeup. Zoopla.co.uk had over three times the number of visitors in January, per both comScore and Nielsen, and more importantly Zoopla.co.uk users are all UK property-related versus PropertyIndex traffic, which is mostly related to their main business - overseas property."

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