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Zoopla.co.uk reveals new group pricing model

Zoopla.co.uk has revealed the pricing model for its enlarged portal stable.

Speaking exclusively to The Negotiator, Alex Chesterman, chief executive officer of Zoopla, which acquired Thinkproperty and Propertyfinder last month, says: “We’ll be offering customers a choice of either a subscription or pay-as-you-go model. We will supply unlimited leads for a fixed monthly fee across all our brands, or charge per lead.“

He says that the group’s rate card will be unveiled over the next two to three weeks, adding that the monthly subscription model will be standardised across the country, irrespective of agents’ region or volume or price of stock. He insists that the fees for existing Propertyfinder clients will remain the same until at least the end of the year.

Chesterman says that his brand strategy for the group, which also now includes hotproperty and UKpropertyshop, will become clearer over the next few months. He adds that any phasing out of any brands is yet to be determined, but insists that there are no immediate plans to do so. 

Zoopla claims to have had 1.04 million unique users last month, which is an 18% increase on July. Total visits to Zoopla.co.uk in August were up 21% at 1.58 million, with page viewings up 26% at 12.4 million compared with July. The site also saw a 51% monthon- month increase in leads generated to agents in August.

Meanwhile, The Digital Property Group claims that over 4.6 million house hunters visited its portals last month, which equates to a visitor every 0.57 seconds and an enquiry every 2.16 seconds.

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