TDPG reveals surge in new subscribers
New subscriptions to The Digital Property Group surged 44% in Q3.
Some 895 new agency branches joined the group, which comprises Primelocation.com, FindaProperty.com, Homesandproperty.co.uk and FindaNewHome.com. TDPG attributes the increase to improved agent confidence, rising house prices and ever improving consumer perceptions over the period. As The Negotiator reported last week, the latest Halifax house price reveals that prices increased 1.2% to £165,528 last month.
The Q3 surge is a 188% increase on the previous six months, which TDPG claims matches greater house price confidence among home searchers. Some 30% of house hunters using the group's portals expect house prices to increase, which compares with just 17% in August.
Jon Notley, sales director at TDPG, says: “There’s an inevitable link between property price fluctuations, consumer confidence and estate agency performance, so these modest increases add credibility to those analysts predicting a recovery. The outlook, although uncertain, is starting to look more positive for estate agents”.
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